SERVICES

Chase Your Vision Devour the Competition

WEBSITE ANALYSIS & DESIGN

In today’s digital world your website will be your customers’ first impression of your business and plays a critical role in motivating them to allow you to be in their consideration set. It is important to ensure the design, layout and content of your website engages customers, sets a motivating and likeable impression of your brand, avoids unnecessary clutter, and communicates key ideas that motivate potential customers to choose your business. We optimize your website’s potential to motivate action and convert visitors into paying clients. Whether you are a new business preparing to launch a website, want an expert evaluate the content and design strengths and weaknesses of your website, or are ready for a redesign our content analysis and design/redesign services are focused to give you a competitive edge in the process.

SEARCH ENGINE OPTIMIZATION

If your brand cannot be found on the Internet when potential customers search for the products and services they need, you are losing them and income to your competition. We give you the competitive edge with our proven and properly implemented best-in-class Search Engine Optimization strategies designed to ensure customers searching online are exposed to your business, brand and website. We begin with an analysis of the competitive landscape and your current online ranking position, identify the key search terms consumers in your industry are searching for on the internet, and implement custom on and off website SEO strategies to ensure your business is found by customers as they make decisions to spend money on the products and services you offer.

SOCIAL MEDIA MANAGEMENT

Targeted social media strategies designed to engage your audience could be important to business success. Social media channels (such as your Facebook business page, twitter and pinterest) can help you build local awareness of your brand, reinforce your brand personality, keep you connected with your customers, announce news regarding your company and its offerings, and when properly integrated with other digital touch-points help drive internet traffic to your company website. Yet this online marketing channel is sometimes overlooked by businesses. We will help your company evaluate and the role social media marketing can play for your business and consult you on strategies that contribute to the ongoing growth and success of your business.

BRAND CONSULTING

A strong brand is not just a company name and a logo. Effective brand building that leads to customer engagement, trust, and interaction with your business involves exploring building the foundational elements of what will make your brand persuasive, memorable and likable. Your brand should be an expression of your company’s authentic sprit and values, areas of expertise and company’s core strengths and passion to deliver value to customers through your products or service. It is the vehicle to achieve the vision of success that you desire. Our brand consulting services help you to create and develop a clear vision of your brand and company as well as the target consumers you wish to provide products and services to from the perspective of an “Enlightened Entrepreneur.” This foundational work may very well be the compass to guide your business to success.

PAY PER CLICK MANGAGEMENT

One of the most used methods of online marketing is Pay-Per-Click (PPC) advertising. While Pay-Per-Click advertising can be contribute to sales, careful management of PPC campaigns is important to ensure optimal results and a return on the investment. This includes proper campaign strategy planning, keyword research, targeting conversion optimized landing pages, account and bid setting management and monthly PPC and ROI analysis. Our goal is to ensure clients Pay-Per-Click advertising campaign is being effectively and efficiently managed to get the best results as one component of a synergetic and comprehensive Digital Marketing Strategy. We can help ensure your PPC Advertising campaign is contributing to the results you desire.

REPUTATION MANAGEMENT

There may be times when the perception your business is negatively affected by unfair, inaccurate and highly subjective reviews and opinions. This can undermine your marketing efforts to convert potential customers searching online into sales and interfere with leads and referrals from ultimately choosing your business. Building trust with potential customers is critical and this is where Reputation Management can play an important role to the success of your business. Our services include monitoring your online brand image, maintaining positive communications about your brand on multiple online touch points, increasing the weight of positive communications about your brand, and ensuring information about your business is up-to-date and reflects an accurate portrayal of your brand’s strengths and positive values.

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